Brand.
Official logos, colors, and typography for press, partners, and integrations.
Color System
Brand
Eminence
#5D2A7C
RGB93, 42, 124
HSL277, 49%, 33%
CMYK25, 66, 0, 51
Ink
#06060F
RGB6, 6, 15
HSL240, 43%, 4%
CMYK60, 60, 0, 94
Off-white
#FAFAFA
RGB250, 250, 250
HSL0, 0%, 98%
CMYK0, 0, 0, 2
White
#FFFFFF
RGB255, 255, 255
HSL0, 0%, 100%
CMYK0, 0, 0, 0
Products
Zarv ID
#22A75D
RGB34, 167, 93
HSL147, 66%, 39%
CMYK80, 0, 44, 35
Zarv Signal
#7E3ABF
RGB126, 58, 191
HSL271, 53%, 49%
CMYK34, 70, 0, 25
Zarv Lens
#E05A33
RGB224, 90, 51
HSL14, 74%, 54%
CMYK0, 60, 77, 12
Zarv SmartFlow
#2563EB
RGB37, 99, 235
HSL221, 83%, 53%
CMYK84, 58, 0, 8
Zarv GovHub
#059669
RGB5, 150, 105
HSL161, 94%, 30%
CMYK97, 0, 30, 41
Typography
Heading
Sora
font-family: 'Sora', ui-sans-serif, system-ui, sans-serif
300 · 400 · 500 · 600 · 700
Download SoraZIP · 156 KBABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
abcdefghijklmnopqrstuvwxyz
0123456789
Body
DM Sans
font-family: 'DM Sans', ui-sans-serif, system-ui, sans-serif
300 · 400 · 500 · 400 italic
Download DM SansZIP · 186 KBABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
abcdefghijklmnopqrstuvwxyz
0123456789
Each download carries the variable font for design tools, the web subsets this site serves, and the SIL Open Font License both families are released under.
Usage Guidelines
Keep adequate clear space around the logo. Do not alter proportions, colors, or add effects.
Use the white logo variants on dark backgrounds and the colored variants on light backgrounds.
For questions about brand usage, contact brand@zarv.com